Abstract this article brings together neuroscience, cultural symbolism, and the strategies of practicing lawyers to critique the reptile strategy, now popular among trial lawyers. Winning cases using defense reptile strategy or the reptile. The 2009 manual of the plaintiffs revolution by david ball, don keenan to get this book reptile. This was the first jury trial in which our firm has directly confronted the socalled reptile theory as part of opposing counsels litigation and trial strategy. In 2009, david ball and don keenan published a book called reptile. The tactics described in the book have become widespread, and it is almost unavoidable in accidents that involve commercial motor vehicles. During his 40 years of practice, don has secured over 302. Click download or read online button to get lawyers and other reptiles ii book now. The 2009 manual of the plaintiffs revolution by david ball and don keenan. The following list of amphibians 34 species, reptiles 38, birds 474 and mammals 93 indicates those vertebrate species believed to be part of the fauna of new york and the present legal status of these species in new york state. David ball on damages 3 from trial guides on vimeo.
Defense uses reptile strategy against keenan grsmb. This workbook can help you organize your thoughts as you prepare to meet with your merit badge counselor. We stock a wide variety of books covering all aspects of lizard care. The 2009 manual of the plaintiffs revolution by david ball, don keenan that can be taken its soft file. Get your kindle here, or download a free kindle reading app. The book claims to be aimed at combatting the effects of the tort reform movement. Many speciesspecific books are available, as well as a number of. Reptile and amphibian study meritbadgedotorg pdf book. As defense lawyers, we need to recognize this reptile strategy for what it is. For many, the words lawyer and reptile are probably synonymous. Download the reptile room pdf ebook free your pdfs.
The movement has been described both as the greatest development in. Back in 2009, a former theater director named david ball and a zealous plaintiff attorney named don keenan published a book called reptile, describing it as the 2009 manual of the plaintiffs revolution. The specific requirements for maintaining a record book can be found in the information sheetrecreational wildlife licence pdf, 3kb. Download our firms trial victory against a reptile plaintiff lawyer book pdf free download link or read online here in pdf. The reptile brain, mammal heart and sometimes perplexing. Since its original release in 2006, it has helped lawyers throughout the country win six, seven, and eightfigure verdicts in cases with difficult liability. This site is like a library, you could find million. Ball and keenans book is essentially the presentation of ageold tactics that are being recast in a creative and new way. I never intended to use the reptile concepts in this case, he said, because the trial strategies outlined in the book didnt apply to the facts. The science underlying the theory has been debunked many times.
Lawyers and other reptiles by jess m brallier alibris. Learn how to make tort reforms impact on juries insignificant by using the jurors most primitive instincts of safety and selfpreservation. This site is like a library, use search box in the widget to get ebook that you want. For instance, under the reptile theory, the regulations of the federal motor carrier safety. Ball have continued to promote the use of the reptile. Confronting the reptile strategy with a classical human. The purpose of the reptile book is to teach plaintiff attorneys how to awaken the reptilian part of the jurors brains. For example, in describing a successful trial strategy used by one lawyer in a trial, they emphasize the lawyer in. Beyond the reptilian brain zen lawyer patrick trudell. It teaches a scurrilous method of distracting jurors with tricks that get their reptile brains fired up to overcome their sense of logic and fairness, inciting them to higher plaintiff awards and bigger lawyer. To hear ball tell it, all defendants that can be seen to threaten the wellbeing of the community are looking more and more, in recent years, like food for the reptile.
I believe all serious trial lawyers read ball and learn from him. Read online our firms trial victory against a reptile plaintiff lawyer book pdf free download link book now. Reptile emphasizes the importance of extending these fears to the community as a whole, to show that the tentacles of danger extend throughout the community. But if we talk about the books having the very good. We stock hundreds of reptile and invertebrate books ranging from basic care to veterinary treatment. It is considered a mustread book for every plaintiffs lawyer, and is heavily referenced by other leading advocacy texts including david ball on damages 3, and reptile by david ball and don keenan.
Outstanding book by national organization exceptional parent. About the author trial lawyer don keenan is the founder of the reptile who, with david ball, cocreated and coauthored the reptile book. Plaintiffs bar embraces reptile strategy and defense bar responds. Limiting reptile arguments, by appeal and otherwise. Rules of the road does not simply cover motor vehicle cases as the name may suggest. Reptile the 2009 manual of the plaintiffs revolution pdf download, this book is a compilation of the results of a series of jury research sessions conducted by the authors.
The reptile brain, mammal heart and sometimes perplexing mind of the juror. Louis, missouri submitted on behalf of the trials pac. Read online reptile and amphibian study meritbadgedotorg book pdf free download link book now. Buy lawyers and other reptiles by jess m brallier online at alibris. He has taught law students at a number of law schools including duke university.
A range reading material based around reptile care, breeding and nature. The 2009 manual of the plaintiffs revolution, authors don c. First, plaintiffs counsel identifies a simple safety rule that the defendant supposedly violated, such as a regulation governing how many hours a truck. Since 2009, however, some lawyers have sought to transform the courtroom into a reptilian battleground. To purchase a 20 page record book or 50 page record book phone 0 372 option 4 download a single wildlife record form pdf, 800kb for free. The man killed in the parking lot was targeted by the gang, said keenan, while reptile is focused on suits for the victims of random accidents. The reptile theory is the latest advocacy rage for the plaintiffs bar.
Keenan and david ball advocate persuading jurors by appealing to their reptile brains, the oldest part of the brain and the part responsible for primitive survival instincts. The reptile is based on a book written by david ball and don keenan. Oct 04, 20 plaintiffs bar embraces reptile strategy and defense bar responds. The book specifically instructs the reader how to get the reptile, in the era of. Whya courtroomfullof reptilesisabad idea questionsareraised aboutthewisdomof thereptiletheory andanalternative modelisproposed. But in a dekalb county wrongful death trial last month, keenan found that defense lawyers will also buy the book, reptile. Page1 avoidingproblems duringjury selectioninthe ageof batson experiencedtrial.
Reptile is a trial advocacy book written by trial lawyer don keenan. This book is highly recommended and the research and methods found inside have made it a must read for every trial lawyer. The 2009 manual of the plaintiffs revolution, 2009, balloon press. Unfortunately for defendants, the reptile, while not new, can be a very effective and deadly adversary. The 2009 manual of the plaintiffs revolution is a highly influential text for the modern plaintiffs lawyer. Instead, it teaches a systematic litigation method. Friedmans book, rules of the road, keenan and ball create the following formula for employing the reptile strategy.
Plaintiff lawyers reptile book bites back at wrongful. Why was the reptile trial advocacy book admitted into a. Limiting reptile arguments, by appeal and otherwise there is nothing new under the sun. A friend of mine gave me this book and i read it for fun and giggles as a way to recover from a rough school semester. Rules of the road is americas bestselling text on proving liability. Free consultation call 240 4675741 the stravitz law firm helps victims and their families receive compensation for their injuries in injury and accident cases. That year, attorney don keenan and jury consultant david ball published a book on trial strategy called reptile. Lawyers and other reptiles ii download ebook pdf, epub. I read the reptile book when i did plaintiffs work years ago and used this tactic. This book isnt about facts or fairness or reasonable compensation for damages.
The 2009 manual of the plaintiffs revolution ebook. Mar 03, 2016 what is the reptile brain trial strategy. Of these, 355 species are intentionally targeted by collectors, including 194 nonciteslisted species. The 2009 manual of the plaintiffs revolution reptile. All defense attorneys must be able to recognize the reptile once it. Keenan reptile the 2009 manual of the plaintiffs revolution. And if ball and keenans devotees are to be believed, the theory is responsible for many large verdicts. There are a ton of books based on the humor and the fiction. I read david balls books and consider him to be a high level jury consultant dedicated to advancing trial advocacy. Plaintiffs bar embraces reptile strategy and defense bar. Common and scientific nomenclature is as according to. In addition to demonstrating the danger to the community, the reptile strategy also requires the use of safety rules and urges plain.
Don keenan, a trial lawyer, and david ball, a jury consultant with a theatre background, articulated their version of the theory for the plaintiffs bar in their book reptile. The reptile is roused when there is a menace to its own genetic prospects, and such a menace can be discerned in many different kinds of cases. In their books, videos, and seminars, keenan and ball advise plaintiff attorneys to demonstrate to jurors the immediate danger posed by the. All defense attorneys must be able to recognize the reptile once it begins to slither into a case. The 2009 manual of the plaintiffs revolution, the reptile theory has frustrated and annoyed defendants and their. David ball on damages is americas bestselling text on proving damages.
This book is based on a concept by neuroscientist paul maclean that people are driven by the reptilian portion of their brains. Clay first read the reptile book in the autumn of 2009, a few months after it was released. A great way to gain knowledge on your pet or favourite animal. The reptile suggests preparing the plaintiff over a two day period or greater. Jury consultants including david ball have advocated appealing to the reptilian brain when presenting a case to the jury. Its authors make no secret of the fact that the publication is for plaintiff attorneys, its full title being reptile. Trade in live reptiles, its impact on wild populations. Reptile the 2009 manual of the plaintiffs revolution pdf. Theyve since published a follow up book, reptile in the mist, and are hawking the theory via a website, dvds and nationwide seminars. The 2009 manual of the plaintiffs revolution, ball and keenan propose lines of questions in depositions that will equate a legal duty to a safety standard. Now, david ball on damages 3 teaches you how to integrate the reptile and rules of the road methods, along with new voir dire techniques, into the classic damages method. The 2009 manual of the plaintiffs revolution by david ball, don keenan, you could not be so confused.
Their book reorganizes approaches that have, in reality, been in existence since the birth of the american jurisprudence system. The 2009 manual of the plaintiffs revolution, also proved helpful to the defense in a recent dekalb county, ga. Combating plaintiff tactics commonly called reptilian strategies for discovery, voir dire, opening and closing argument, direct and crossexam. Defense lawyers not only read the book but quoted from it during the trial, contending that keenan was using the reptile strategy in seeking to scare the jury into awarding higher damages. This site is like a library, you could find million book here by using search box in the header. Reptile is a trial advocacy book written by trial lawyer don keenan and jury consultant david ball. By way of background, the reptile theory was popularized by a 2009 book created for the plaintiffs. Dec 28, 2019 download reptile and amphibian study meritbadgedotorg book pdf free download link or read online here in pdf.
Checklist of amphibians, reptiles, birds and mammals of. The 2009 manual of the plaintiffs revolution by attorney don. The appellation stems from a book and related seminars by david ball a trial consultant and don keenan a plaintiffs lawyer entitled reptile. It is a powerful way to get jurors to return large verdicts. Quips, quotations, and curses sure to make any lawyer s client, friend if any, or relative smile knowingly. All books are in clear copy here, and all files are secure so dont worry about it. Combating plaintiff tactics commonly called reptilian.
Most of the quotes and jokes were familiar to me i was a habitual teller of lawyer jokes before i became a lawyer and i have heard a lot of them since. The 2009 manual of the plaintiffs revolutionand use it against him. The reptile plaintiff attorney wants to show that your client endangers the community by breaking safety rules. She hadnt yet heard about the popular book by david ball and don keenan, so i explained, its a theory for trying plaintiffs cases by portraying the defendants conduct as a threat to jurors own safety and the safety of others. Stetson university college of law floridas first law school.
A witty collection of quips, quotations, and curses take. The theory, rather than focusing on creating sympathy for the plaintiff, emphasizes alleged failures of the defendant. It teaches a scurrilous method of distracting jurors with tricks that get their reptile brains fired up to overcome their sense of logic and fairness, inciting them to higher plaintiff awards and bigger lawyer payoffs. The manual of the plaintiffs revolution david ball, don keenan on a kindle. David ball and don keenan have become widely known for their 2009 book, reptile. Fast delivery available using a next day courier service. The reptile strategy boils down to a simple formula. Re ptile and a m phibian stu dy merit badge workbook this workbook can help you but you still need to read the merit badge pamphlet. If the book suggests lawyers do anything inappropriate, that, too, is irrelevant. Reptile books and magazines reptile supplies and live. The authors contend that the reptiles primary function in the human brain is selfpreservation. These two gentlemen coauthored a book titled, reptile.